Influencer Marketing

The term “influencer” is wiggling its way through the tangled web. And it’s a hard one to catch because no one knows for certain what it looks like. 

• Now that word of mouth recommendations and criticisms spread through social media faster than fire in a dry field, influencers are people who are active on social media . They also are brand advocates and niche promoters.
• Consumers trust recommendations from a third party more often than a brand itself. An influencer is thus the mutual friend connecting your brand with your target consumers.
• When you align with an influencer, not only do they bring their audience, but they bring their audience’s network as well. Hence we are able to take a dip into their extended audience also. 

With the fall of traditional outbound marketing, influencer marketing is becoming one of the most effective ways to attract customers and clients. Modern day consumers are blind to billboards and deaf to commercials. They are self-sufficient and want to research a brand on their own and hear about it from someone they trust.